Product Experience (PX) Company, Akeneo, has announced the acquisition of PricingHUB, a leading pricing management platform, as it looks to extend its Product Cloud into pricing and strengthen its AI-driven commerce offering.

The move reflects the growing shift towards AI discovery and agentic buying journeys, as product information and pricing become key signals determining visibility, relevance and performance. With pricing and product information interconnected in consumers’ purchase consideration phases, both elements will increasingly need to be tightly connected.

“Commerce is entering a new phase where AI agents influence how products are discovered and compared,” said Romain Fouache, CEO of Akeneo. “Product data and pricing can no longer be managed separately.”

“With PricingHUB, we are bringing these two critical dimensions together to help our customers make better decisions and stay competitive.”

Bringing product data and pricing into a single decision layer, the combined solution will help brands and retailers compete more effectively in an AI-driven market.

“As discovery and buying shift toward AI agents, product data and price contextualisation have become the twin engines of digital relevance,” said Jérôme Laurent, Co-Founder of PricingHUB.

“Together with Akeneo, we are bridging these worlds into a single decision layer. We are moving beyond simple optimisation to give organisations the expertise they need to turn data into high-stakes business decisions that define the modern customer experience.” Laurent added.