Retail sales over the Black Friday weekend (28 Nov – 01 Dec 2025) are expected to reach £9.52billion, up +4.2% year-on-year, as shoppers take advantage of pre-Christmas discounts, according to data from VoucherCodes. 

Its latest ‘Shopping for Christmas: Black Friday Weekend‘ report suggests that Black Friday alone (28 Nov 2025) will generate £3.36billion in retail revenue – an increase of +5.7% compared to 2024 – across online and in-store. Meanwhile, digital is expected to take the lion’s share of spending at £2.05billion on Black Friday.

Cyber Monday set to be the star of BFCM

Cyber Monday (01 Dec 2025) is expected to outperform all the other days over the Black Friday Cyber Monday (BFCM) weekend, with sales projected to reach £3.38billion, up +1.7% on the year before.

In-store sales are expected to see biggest jump on Cyber Monday, accounting for 55.6% of spend, equating to £1.88billion, as shoppers seek out in-person deals.

“The deals might have started weeks ago but the height of Black Friday shopping chaos is still to come,” said Moji Oshisanya, CCO at VoucherCodes. “With sales set to peak on Cyber Monday, there’s plenty of time for retailers to refine their strategies and maximise Black Friday sales.”

With three-quarters (76%) of shoppers expecting to spend more or the same as last year, retailers will need to build agility into their BFCM strategies as savvy-shoppers hold out for bargains.

“Consumers are more savvy than ever – they know how to find the best deals and they’re prepared to shop around and even hold off purchasing for a bigger discount,” Oshisanya said.

Shoppers hold back October spending for BFCM purchases

Data from the British Retail Consortium’s (BRC) and KPMG released today suggests UK retail sales growth slowed in October as shoppers actively withheld spending on discretionary purchases ahead of Black Friday.

While total retail sales grew +1.6% year-on-year in the four weeks to 01 Nov 2025, it remained below the 12-month average of +2.1%.

“October was a subdued month, with the weakest growth since May,” said Helen Dickinson, Chief Executive of the BRC. “Many delayed spending, waiting for Black Friday deals before buying toys, electronics and clothing.”

“Retailers are counting on Black Friday to deliver a vital boost, but looming Budget decisions risk undermining fragile consumer confidence. With demand weak and business rates unresolved, retailers face hard choices,” she added.