Deliveroo has given its retail offering a glow-up, adding a new exclusive partnership with beauty retailer, LOOKFANTASTIC, to its q-commerce platform.

The move means beauty shoppers across the UK can now access over 300 LOOKFANTASTIC’s skincare, haircare, makeup and wellness products on-demand and delivered in as little as 20 minutes.

“We’re delighted to partner with Deliveroo to make shopping for beauty even more convenient for our customers,” Keely Gough, MD at LOOKFANTASTIC, commented. “As lifestyles continue to evolve, we know our customers value speed, flexibility and seamless access to the products they love.”

The partnership builds on growing customer demand for personal care and wellness products on the Deliveroo platform.

Data from Deliveroo shows that the beauty category has surged over +60% year-on-year, with over 2million unique searches for beauty goods made on the platform last year.

“Partnering with LOOKFANTASTIC – one of the nation’s favourite beauty destinations – is another huge win for Deliveroo Shopping, as we continue to increase the breadth and quality of our retail offering for customers,” said Suzy McClintock, VP for Consumer at Deliveroo.

Deliveroo is also seeing growing demand outside of its traditional grocery heartland, with fashion brands ASOS and Hurr also going live on the platform in recent months.