ASOS and Deliveroo have teamed up for the World Cup to make new drops of ASOS DESIGN football shirts available to order on demand via the Deliveroo app.  

Shoppers in London and Manchester can order supporters shirts from a range of 15 designs for delivery within ~25 minutes, bringing together fashion and convenience that “mirrors the spontaneity of modern match-day plans.” 

Vanessa Spence, EVP of Brand and Creative at ASOS, said that the collaboration would “meet customers where they are… whether that’s getting match-day ready at the last minute or leaning into the energy and emotional rollercoaster of the game.”

“Our new partnership with ASOS redefines what convenience means during a busy sporting summer,” said Suzy McClintock, VP Consumer and New Verticals at Deliveroo. “Expanding our retail offering with ASOS is an exciting step that gives fans an easy way to complete their plans.”

ASOS is the latest retailer to add World Cup q-commerce collaborations into its offering.

Last week, Sports Direct said it would team up with Zapp to give footie fans across London fast deliveries on FIFA World Cup 2026 merchandise and last-minute match-day essentials, including drinks and snacks.