The Very Group is set to revamp its pricing strategy using agentic AI via a partnership with business orchestration and automation solution provider, UiPath.

As the The Very Group looks to build and scale its agentic AI capabilities, it will work with UiPath to implement agentic pricing, to bring faster and more transparent decision-making across its retail brands. This will enable the retailer to optimise gross margin and stock management, whilst improving pricing agility.

“We have a range of over 200,000 products and pricing is one of the most powerful levers in retail,” Sam Wright, Chief Customer & Commercial Officer at The Very Group, explained.

“The combination of our expertise and their data is helping Very stay ahead of shifting consumer demand and trends to make more informed decisions on pricing and merchandising.”

The move will augment the retailer’s existing data-led pricing strategy, giving it “AI explainability” alongside advanced solutions, such as campaign simulation and optimisation, and sophisticated scenario planning.

It will also remove some of the manual processes associated with pricing, while bringing more visibility into performance and margins.

“Our partnership with The Very Group demonstrates how agentic AI can fundamentally reshape retail pricing,” said Catherine Frame, Director of Retail Solutions at UiPath.

“By combining automation with intelligent, explainable decision-making, retailers can better access a strategic, data-led approach that drives both profitability and customer value,” Frame added.