Leading UK streetwear retailer Footasylum will partner with THG Fulfil to optimise its warehousing operations, deploying AutoStore, an automated storage and picking system, to support future growth and improve fulfilment efficiency.

The partnership marks THG Fulfil’s first AutoStore implementation for an external retailer, built on the same expertise the business has applied across multiple AutoStore deployments within its own global fulfilment network.

For Footasylum, the implementation marks a step-change in fulfilment capability, deploying a fully automated, goods-to-person model engineered to enhance operational efficiency, optimise space utilisation and scale capacity in line with the retailer’s growth ambitions. 

“As Footasylum continues to grow, we are committed to investing in the infrastructure that will support the business today and long into the future,” said Hannah Mercer, CEO of Footasylum. “Our fulfilment operation is a critical part of that, and this project represents one of the most significant investments we have made in the business in recent times.”  

“This investment gives us a materially more advanced fulfilment platform – one that helps us manage greater complexity, improve the flow of products through the operation and lay the groundwork for the next stage of Footasylum’s development.”

The implementation will see 85 AutoStore R5 robots deployed across more than 96,000 bin locations, with 24 carousel ports and 100% of Footasylum’s live SKU range stored within the AutoStore grid.

“For Footasylum, our Robotics-as-a-Service (RaaS) commercial model removes the traditional barriers to entry for a first major automation project, giving them access to enterprise-grade infrastructure without the capital commitment,” Tom Killeen, COO at THG Ingenuity, commented. 

The solution will be delivered within a three-month build programme, with first order go-live targeted for September 2026.