While the FIFA World Cup represents a £2.9 billion sales opportunity for retailers, it risks creating significant operational strain among frontline teams, research from workforce management (WFM) platform, Quinyx, reveals.
According to research of 1,000 retail workers by Quinyx, peak season periods like the World Cup can leave 37% of shopfloor workers wanting to quit their job.
The research warns this could contribute towards further frontline pressure that’s already building within the sector, with two in five (43%) shopfloor workers reporting high to very high stress levels, often caused by understaffing or unpredictable customer demand.
“The World Cup is a huge commercial opportunity for UK retail, but the strain of big peak events can also harm long-term growth and retention,” Ned Gammell, Head of UK & Ireland at Quinyx, said.
“Peak moments require operational readiness that the data suggests many retailers don’t yet have. Shopfloor teams and leadership both need clarity in handling scheduling and shift changes while reducing workforce stress – giving the retailer lower attrition, stronger productivity and a real advantage this summer and beyond.”
Quinyx’ poll suggests that just 19% of shopfloor staff are confident that their company’s scheduling accurately reflects customer demand, while one in five (20%) report that frequent shift changes disrupting their work or personal plans.
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