Currys has partnered with charity, Pennies, to launch microdonations on its website, aiming to bridge the UK’s digital divide and help tackle digital poverty.

The move will allow Currys’ customers to make microdonations when they shop online, donating small amounts quickly and easily at the checkout.

Building on the success of its in-store fundraising giving programme, which has raised over 800k since it first launched in-store, the retailer expects to double donations by opening up giving opportunities across its online channel.

This new fundraising stream aims to boost the impact of customer generosity, accelerating support for families unable to access the digital world when, where and how they need to.

With 1 in 5 children and 1 in 7 adults living in digital poverty in the UK, this new launch will further support Currys in growing its partnership with the Digital Poverty Alliance, working collaboratively to address digital inequality.

“We know just how life-changing access to technology can be and yet too many families are still shut out of the opportunities it can provide,” commented Paula Coughlan, Chief People, Communications and Sustainability Officer at Currys.

“By taking our donation programme online, we’re making it even easier to donate and moving one step closer to helping end digital exclusion.” 

“Currys has been a fantastic partner in showing how small digital donations can add up to life-changing impact. By bringing Pennies into the online checkout, we’re making it even easier for customers to give wherever they shop,” said Alison Hutchinson CBE, CEO at Pennies.