Official figures from Worldpanel have shown that Lidl has overtaken Morrisons to become the UK’s fifth largest supermarket, now holding 8.6% market share, as discounter switching and value-led sales rise.

In the 12 weeks to 17 May, Worldpanel reported that sales at Lidl grew by +8.8% as shoppers opted for the discounter’s value-led proposition.

Switching played a key role in Lidl’s market share growth, with the discounter’s own data suggesting that in the past year it had won £611million worth of spend from rivals, with over 3 in 5 households now shopping at Lidl.

“Becoming Great Britain’s fifth largest supermarket is a significant milestone,” said Ryan McDonnell, CEO of Lidl GB. “As customer expectations shift, households are looking for value they can rely on without compromising on quality.”

Lidl also said it had maintained its position as the UK’s fastest-growing bricks-and-mortar retailer for 35 months. “As we move forward with our ambitious expansion plans, we’ll bring great value and quality products to even more communities across Great Britain,” McDonnell added.

Tesco remains the UK’s largest grocer, according to the Worldpanel figures, growing market share to 28.2%, followed by Sainsbury’s (15.2%) and Asda (11.5%).