Asda will partner with Ocado Group, rolling out Ocado’s Smart platform technology to improve experiences for the millions of its customers who shop for groceries digitally.  

The supermarket, which fulfils more than 700,000 online grocery orders every week, will deploy Ocado’s platform across its website and mobile app, in-store picking and home delivery service.   

Starting next year with an upgrade to Asda’s website and online shopping experience, the move will offer a more stable platform, improved search, enhanced product recommendations and simpler checkout processes. 

This will be followed by new in-store picking and last-mile delivery solutions, aimed at helping stores process and manage orders more efficiently. Customers will benefit from improved on-time deliveries as well as more choices of available time slots for e-grocery orders by streamlining the use of its existing delivery fleet.  

“We know that continued success in this highly competitive market is dependent on providing a positive experience for customers every time they shop,” said Allan Leighton, Asda’s Executive Chairman.

“Partnering with Ocado will strengthen our online offer and provide a consistent and high-quality experience for millions of shoppers, from order through to delivery, while supporting our Formula for Growth.” 

As part of the partnership, Asda will retain full control of its customer offer, pricing and online operations, while scheduled home delivery and Click & Collect orders will continue to be fulfilled from Asda stores and the supermarket’s existing fulfilment hubs. 

Ocado’s in-store fulfilment solutions are already used in more than 1,000 grocery stores worldwide, with the wider Ocado Smart platform supporting around 70 million orders each year.