Consumers are increasingly adopting digital receipts, driven by convenience, demands for more post-purchase personalisation and sustainability, data from Yocuda reveals.

Original research of over 1,000 UK shoppers by the digital receipt provider showed that three quarters (76%) of customers will now opt for an e-receipt when shopping in-store.

Convenience was a key driver for 52% of fashion shoppers, allowing them to store their proof of purchase digitally within emails, mobile wallets or loyalty apps.

A further 61% said digital options prevented them from losing physical receipts needed for returns. And, with research from invent.ai showing that the average shopper returns £117 worth of fashion items a year, rising to £187 among Millennials, removing friction from returns remains a key consideration for customers when choosing e-receipts.

Post-purchase personalisation and more seamless integration with loyalty programmes are also driving the shift towards digital proof of purchase formats.

Two thirds (64%) of fashion shoppers expect retailers to personalise offers based on shopping history, positioning e-receipts as a way to bridge the gap between in-store and digital engagement and build stronger customer-brand relationships after the checkout.

Meanwhile, 79% now want a digital receipt every time they use their loyalty card, signalling an opportunity for retailers to integrate receipt engagement directly into their loyalty strategies to create more connected and compelling rewards.

“Physical retail is all about the experience – not just while in the store but at the checkout and after you’ve left,” said Ed Drax, MD at Yocuda.

“Shoppers want convenience, but they also want connection, personalisation, and more sustainable choices… Digital receipts sit right at the intersection of all three, turning what was once a simple transaction into an opportunity to build a longer-term relationship.”

Increasingly motivated by sustainability, consumers are also opting to ditch paper receipts to go green.

Seven in ten (70%) believe digital versions will help retailers reduce their environmental impact, while 64% think automatically printing paper receipts is wasteful.