Coffee brand, Lavazza, will extend its work with fintech provider, Adyen, bringing together international payments systems across its global markets to support Direct-To-Consumer (DTC) and B2B ecommerce growth.
Already partnering with Ayden across its U.S. B2B channels and its DTC operations in the UK and Australia, the move will unify Lavazza’s payments strategy, reducing complexity, strengthening security and creating a scalable infrastructure to underpin growth.
“The true benefit of a unified platform isn’t just processing transactions; it’s seeing the whole picture,” says Roelant Prins, CCO at Adyen.
“By linking its retail, ecommerce and B2B channels globally, Lavazza is turning fragmented data into a clear commercial advantage. It lets Lavazza evolve consistently, market by market, while maintaining operational continuity across channels and touchpoints.”
With a phased rollout planned, Lavazza will benefit from Ayden’s robust architecture, serving its current priorities while positioning it for international expansion.
In addition to the scalability offered by Ayden’s payment platform, the move will also foster greater innovation capabilities, allowing the coffee brand to transform payment experiences and strengthen customer relationships.
Lavazza will go live with Ayden across its B2C channels in Italy in H2, followed by the U.S. and Germany by the end of the year. Deployment for its B2B channels is scheduled for Australia, the UK, France, and Denmark in Q4 2026, with further planned activation in Germany into 2027.
Retail Rewired 
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