Ulta Beauty, the largest specialty beauty retailer in North America, has expanded its partnership with Uber Eats to offer rapid deliveries ahead of U.S. Mother’s Day.

Adding over 1,500 stores to the q-commerce provider’s marketplace, Ulta Beauty will expand its on-demand fulfilment for customers across beauty, wellness and self-care categories.

“We’re focused on creating seamless, flexible ways for our guests to discover and shop the brands they love – whenever and wherever they need them,” said Jodi Williams, VP of Ecommerce at Ulta Beauty.

“Partnering with Uber Eats allows us to extend our omnichannel experience, bringing our assortment of beauty and wellness products directly to guests’ doors with speed and convenience – whether they’re planning ahead or need something in the moment.”

Hashim Amin, Head of Grocery and Retail for Uber in North America, added that the partnership “makes it easier for customers to discover and shop a wide range of beauty products, all delivered directly to their door.”

The tie-up with Ulta Beauty reflects Uber Eats’ continued momentum in expanding beyond food delivery into everyday retail categories in the North American market, including beauty, electronics and home improvement.