The White Company has joined the on-demand delivery movement just in time for peak trading, making an edit of its most popular products available for delivery within minutes, 24/7.

The retailer has partnered with rapid-delivery app Zapp, with a curated selection of its signature candles and sleepwear now available for instant delivery across London. 

“We are entering gifting season when busy people want to order easily, at a time that suits them and be confident their order will arrive in minutes, with the same luxury experience that you would expect from The White Company.“

Holly Tabor, Partnerships and International Business Director, The White Company.

“This new partnership with Zapp will mean we can meet changing consumer demands and offer a curated edit of our collection favourites – be that a last-minute present or a little luxury for the home – instantly,” added Tabor. 

The company joins Fortnum & Mason, Bamford and Daylesford Organic in introducing on-demand delivery as premium retailers adapt to evolving shopping habits and growing demand for out-of-hours access to products. 

“We are delighted to add The White Company to a fantastic array of premium brands available on our app. It reflects the change in how people are shopping – they no longer want to wait for next  day delivery or battle high street crowds, and expect luxury gifts to be available immediately,” commented Rowan Lawson, Director of Operations at Zapp.

The White Company will be available through Zapp Boutique, its premium and luxury-focused ‘store within a store’, which features more than 4,500 products.