Amazon has extended its grocery offering, expanding its partnership with on-demand fulfilment firm, Gopuff. Following an initial launch in Birmingham and Salford in May, the Amazon x Gopuff tie up will roll out nationally, bringing UK consumers ultra-fast deliveries across 1,000s of products.

Available to order 24/7, customers will be able to order groceries, from fresh food to baby essentials, snacks and alcohol, for delivery in as little as 15-minutes. Leveraging Gopuff’s micro-fulfilment centres, Amazon aims to deliver more choice, convenience and speed to customers’ on-demand grocery needs.

“We are always working to give customers more choice and more convenient options,” Russell Jones, Director of Grocery Partnerships at Amazon, said.

“Partnering with Gopuff and other grocery partners is an important way of offering Amazon customers their favourite stores and brands, ordered via our website. The new launch with Gopuff brings our customers access to a convenient and affordable way to access their everyday groceries,” Jones added.

“We’ve spent the past 12 years scaling a nationwide delivery and fulfilment network to establish ourselves as the global leader in instant commerce,” Gopuff’s SVP of UK, Alberto Menolascina, commented. He added that the partnership would “help millions of Amazon customers across the UK access thousands of affordable groceries in as fast as 15 minutes.”