Asda has announced the launch of Asda Roots, its new apprenticeship programme that gives young people not currently in work or education a permanent job, combined with training and a recognised qualification.

The Asda Roots programme will initially welcome 16 young people into roles across 8 stores, with plans to take on more recruits next year.

The programme combines permanent paid employment with structured on-the-job learning, allowing participants to earn while they work towards a nationally recognised Level 2 qualification, which is equivalent to five GCSEs.

“Too many young people are held back because they haven’t had the opportunity to gain the skills and experience employers look for,” James Goodman, Chief People Officer at Asda, said. “Asda Roots aims to break that cycle by combining a permanent job with training, mentoring and a recognised qualification.”

Aimed at 18 to 21-year-olds who are not currently in employment, education or training (NEET), Asda Roots will be delivered through the Government’s flagship Foundation Apprenticeship programme and has been developed in partnership with the Department for Work and Pensions (DWP) and Inspiro Learning.

“We want to give young people the opportunity to earn, learn and develop the skills they need to succeed,” Goodman added. “Many retail leaders started their careers on the shop floor, and we’re excited to help the next generation take their first step.”

Asda currently supports around 600 apprentices across its business and plans for Asda Roots to become a key pathway for attracting and developing the next generation of retail talent.