
Morrisons will work with Logile, an AI-powered workforce solution, to enhance store workload planning across its supermarket and convenience estate as well as within its logistics network.
The move will simplify central planning, replacing time-consuming manual spreadsheets with optimised operational data and intelligence. By delivering clearer visibility into store workload requirements, central operations can provide accurate, reliable insight across the estate – allowing teams to focus on better supporting store operations.
“Getting colleagues where customers need them most is the heart of what we do, and at our scale you need a reliable, shared foundation to get that right,” said Alex Rose, Head of Productivity at Morrisons.
“A large supermarket and a local convenience store operate differently so our planning has to flex to those local needs while keeping central support consistent. When our store managers have plans they can depend on, they spend less time managing admin and more time supporting their colleagues and serving customers.”
Through the rollout, Logile will bring Morrisons greater operational consistency, ensuring store workload aligns directly with daily store requirements. Replacing manual spreadsheets with automated software will save central teams valuable time – giving them clearer visibility into daily operations and establishing a reliable foundation to better support the operational teams.
“UK grocers are increasingly focused on effectively supporting workload planning and operations, and the ones making progress start by agreeing on what the work actually is,” said James Freshwater, VP of UK EMEA & International at Logile.
“Morrisons is doing that across its entire estate, from its largest supermarkets to its logistics sites, and that takes conviction from the top. Our part is to make that foundation accurate and simple for their teams to use every day, so the value shows up on the shop floor and in the warehouse,” Freshwater added.




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