Fast-growth jewellery brand, gorjana, has selected invent.ai, the AI-decisioning retail planning and inventory optimisation platform, to strengthen its allocation and replenishment across its rapidly growing retail network.

gorjana opened its first store in California’s Laguna Beach 10 years ago and today has nearly 150 stores across North America. As its retail footprint and assortment have grown, so has the complexity of making sure each store has the right product and inventory for its customers.

gorjana selected invent.ai to give its planning team greater precision at the store and SKU-level, helping the brand understand what is selling where, respond faster to changes in demand and replenish inventory accordingly.

Combining predictive AI, advanced optimisation and real-time inventory intelligence, invent.ai helps retailers improve merchandising, allocation, replenishment and pricing decisions across their businesses.

“We’ve grown from one store to nearly 150 in 10 years, and with that growth comes a lot more complexity,” said Andrew Pawling, Chief Operating Officer at gorjana.

“Every store has its own customer and demand patterns,” Pawling explained. “Invent.ai allows us to get much more precise about the right assortment for each store, so we can use our inventory more efficiently and, most importantly, make sure our customers can find the pieces they’re looking for.”

With invent.ai, gorjana will be able to tailor product assortments to demand patterns at the individual store level, as well as replenishing inventory based on changing demand.

With greater visibility, the jewellery brand can also better understand product performance across its store network, as well as responding faster to new product launches, seasonal variation and shifts in customer demand.

The partnership reflects gorjana’s focus on building the capabilities needed to support its continued expansion while maintaining a close connection to its customers.

“gorjana has built a distinctive retail brand by maintaining a strong understanding of its customer as the business has grown,” said Gurhan Kok, Founder & CEO of invent.ai. “We’re pleased to support the next stage of that growth by helping the gorjana team translate customer demand into more precise allocation and replenishment decisions across its expanding store network.”