Health, wellness and beauty retailer, Boots, will make its TikTok Shop debut, as it looks to reach new and younger consumers through emerging shopping channels and social platforms.

Launching on 28 Sep 2026, Boots’ TikTok storefront will pilot with a curated selection of No7 skincare and beauty products, with more Boots brands and products coming online over the coming months.

“Beauty is one of TikTok Shop UK’s strongest and fastest-growing categories, and welcoming the UK’s most iconic high street beauty destination to our platform takes that to a new level,” commented Emily Caine, Head of Beauty at TikTok Shop.

The move onto TikTok Shop forms part of Boots’ wider ambition to create more connected customer experiences and bring beauty content, product discovery and purchasing closer together.

“Millions of people are already discovering beauty and skincare products through TikTok and the creators and communities that they trust,” said Paula Bobbett, Chief Digital and Data Officer at Boots.

“This launch gives us an exciting new way to be part of this dynamic experience and help more customers to discover new products and shop those they love in a way that feels seamless and relevant to their lives,” she added.

“This is an important step in creating a more connected Boots shopping experience. It brings inspiration and purchase closer together, while giving customers the reassurance that they are buying directly from Boots, who they know and trust.”

Boots’ go live on TikTok Shop is being delivered in partnership with THG Ingenuity, with THG Commerce and THG Fulfil managing the TikTok Shop set up, LIVE shopping, social commerce experience and fulfilment.