Toy retailer, The Entertainer, has launched a new loyalty programme as part of its continued investment in customer engagement.
Forming part of The Entertainer’s wider strategy to strengthen customer relationships and provide greater value to its growing shopper base, The Entertainer Rewards programme offers members a 10% discount on their first online order. It also allows customers to redeem 20% off in-store or 10% off online during their birthday month.
The scheme will also build in perks, including early access to selected seasonal toy sales, Black Friday promotions and Christmas campaigns, as well as exclusive member offers.
“Our new The Entertainer Rewards programme is an important step in strengthening how we engage with our customers,” commented Malcolm Carter, The Entertainer’s Digital & Marketing Director.
“By rewarding loyalty with meaningful benefits, exclusive offers and early access to key events, we’re creating even more reasons for customers to shop with us across both our stores and online.”
“With further exciting enhancements planned for 2027, The Entertainer Rewards scheme marks just the first step in our ongoing investment in the business,” Carter added.
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