Sportwear retailer, Decathlon, is now live across 700 global stores with electronic shelf labels (ESLs) from Vusion, with its deployment spanning 54 countries.

“Thanks to ESLs, we have further enhanced the in-store experience while improving our operational efficiency,” Xavier Dété, VP of Innovation at Decathlon, said.

Working with Vusion to automate price management, instant pricing updates on ESLs help the sportswear retailer optimise the efforts of its store teams. Freeing them from the time-consuming task of manually replacing paper price tags, colleagues can dedicate more time to customer service.

“Deploying connected shelf labels enables us to focus on our core mission: advising and supporting our sports customers. This project delivers immediate, tangible benefits for both our store teams and consumers,” Dété added.

Beyond the productivity gains for store teams, Decathlon is also able to ensure pricing accuracy, reducing discrepancies between shelf prices and the checkout.

“We are proud to support Decathlon, a global retail leader highly valued by its customers and recognised for both the strength of its brand and its commitment to sustainability,” added Sébastien Fourcy, SEVP EMEA at Vusion.