Product Experience leader, Akeneo, has unveiled Agentic Ziggy, a new agentic user-interface (UI) layer embedded directly in its Product Cloud, which manages fleets of agents to enrich, govern and orchestrate product data.

As agentic discovery augments and replaces traditional browse and search algorithms, product data is becoming the primary asset brands can use to ensure they remain visible and relevant to shoppers. 

“To keep pace with new patterns of discovery, more channels, and faster generational cycles, product data needs to be more dynamic and responsive,” Andy Tyra, Chief Product Officer at Akeneo, commented.

Agentic Ziggy is an orchestration AI, which helps product data teams scale, using multi-agentic capabilities to manage the entire product data life cycle, from data modelling to enrichment, transforming operational complexities into coordinated actions.

Managing product information at scale, Agentic Ziggy eliminates the traditional trade-off between speed and data integrity, allowing retailers to speed time to market while optimising discoverability.

Retailers and brands, including Elemis, have been using Agentic Ziggy to optimise their PIM processes. Tiaan Heystek, Product Data Strategy Manager at Elemis, said that the solution helps its teams “surface section-level readiness, find the right information faster than manual filtering and support complex updates.”

“As these capabilities become more action-oriented, clear previews and explicit confirmation steps will be key to building trust,” Heystek added.

“Agentic Ziggy combines 15 years of product data expertise with AI-assisted execution to help organisations scale product operations, respond faster to change, and unlock greater business value from their product data, all while maintaining the governance and trust enterprises expect,” said Romain Fouache, CEO of Akeneo.