Tesco has launched a new version of its Clubcard for 16 and 17 year-olds, allowing younger shoppers access to members’ pricing for the first time as well as collecting Clubcard points. 

The new digital ‘Clubcard for 16-17s’, which will be available via the supermarket’s app or on its website, will allow teenagers who have been invited by their parents or guardian to join the loyalty programme.

They will then be able to collect points that can be converted into vouchers for money off at the checkout, as well as accessing Clubcard Pricing in-store.

Tesco said its Clubcard programme remains one of the UK’s most popular supermarket loyalty schemes, and counts 24million households as members.

This move towards engaging younger shoppers is just the latest evolution in Tesco’s loyalty scheme, after it announced it would partner with Adobe to bring greater levels of AI personalisation into Clubcard back in April.

The move will use Adobe’s AI and creative technologies, leveraging customer intelligence to anticipate shoppers’ needs, to offer personalised prompts and individual recommendations as well as deals.

“Working with Adobe, we can be even more responsive [and] can act in the moment, getting the right messages, savings or ideas to the right customers, just when they need them,” said Becky Brock, Tesco’s Group Customer Digital Transformation Director.