Asda will extend its on-demand food delivery service with Deliveroo, adding more than 300 of its UK superstores to the q-commerce platform, to meet World Cup demand for fast access to match-day items.

With late night kick-offs and fans staying up to watch the football, Asda shoppers will be able to order groceries, drinks and essentials through the Deliveroo app until 11pm.

With key fixtures, including England’s match against Ghana and Scotland’s 11pm kick-off against Brazil tomorrow, the move aims to offer customers greater convenience and fast deliveries direct to their door.

“We’re focused on making shopping as convenient as possible, and by bringing Deliveroo to even more stores, customers can enjoy great Asda products and value delivered to their doorstep,” said Barney Burgess, VP for Online Grocery at Asda.

This latest rollout brings the total number of Asda locations offering Deliveroo’s rapid delivery service to over 850 stores nationwide.

Suzy McClintock, VP Consumer at Deliveroo, commented: “Our expansion with Asda is a significant milestone. Now covering more than 850 stores and an increased range of over 10,000 products, we are bringing the ultimate convenience to more households across the UK.”