Debenhams Group will expand its partnership with micro-donation charity, Pennies, to additional brands within its portfolio, including Karen Millen, boohooMAN and PrettyLittleThing, strengthening its collective support for charitable causes.

Pennies has been live across Debenhams and Boohoo since March 2025. In just 12months, its collaboration has raised over £260k by allowing customers to ‘top up’ purchases with micro-donations at the checkout. To date, the partnership has generated more than 850,000 individual micro-donations, demonstrating the power of small, everyday contributions at scale.

“Over the past year, we’ve seen first-hand the impact that small, everyday actions can have when scaled across millions of customers,” said Dan Finley, Chief Executive Officer of Debenhams Group.

“The scale and pace of what has been achieved by Debenhams Group in such a short time is hugely impressive… unlocking real impact for thousands of people,” Alison Hutchinson CBE, CEO of Pennies, added. 

From today, the Group will rollout Pennies across five of its brands, allowing shoppers at Karen Millen to donate to Breast Cancer Now and those shopping at boohooMAN to support mental health charity, Manchester Mind.

Boohoo will continue its work with Pennies in support of Women’s Aid, while top-up funds pledged from sales at Debenhams will go to the British Heart Foundation. PrettyLittleThing will confirm its chosen charity partner in the coming weeks.

“This partnership reflects the community spirit at the heart of Debenhams Group and is a key part of our ESG commitments,” Finley continued. “By extending Pennies, we can make an even bigger impact to causes that matter deeply to our customers and our people.”

Debenhams Group said that the partnership with Pennies is a key part of the ‘social’ pillar of its ESG strategy, and comes ahead of the publication of the Group’s first sustainability report, set to be published later this year.