Outdoor clothing and equipment retailer, Mountain Warehouse, has launched a new composable ecommerce platform, powered by BigCommerce, to accelerate innovation across its global online operations.

The new platform will replace a decade-old custom-built system, enabling the retailer to scale more efficiently and reduce operational complexity.

“Moving away from our legacy platform was critical to unlocking the next phase of growth,” said Simon Neale, CTO at Mountain Warehouse. 

“We now have the flexibility to innovate faster, integrate best-of-breed technologies and focus our engineering efforts on delivering better customer experiences rather than maintaining core infrastructure.”

By adopting composable, headless architecture built on BigCommerce, Mountain Warehouse can now speed time-to-market for new features, as well as improving platform security and reliability. It also enables flexible integration with third-party solutions, including Contentful (CMS), Algolia (personalisation and search) and Dotdigital (marketing automation), and in-house development.

This architecture will allow Mountain Warehouse to adopt a best-of-breed approach while integrating custom middleware to manage inventory, pricing, customer data and shipping.

Andrew Norman, SVP and GM of International at Commerce, said the re-platform would help the retailer “move beyond the limitations of legacy systems,” supporting it to “innovate faster, scale globally and deliver more seamless customer experiences.”