Morrisons has announced the launch of ‘Morrisons Now’, its new fast-delivery service that allows customers to get up to 30 items delivered in as little as 60 minutes.

The service is initially available in 158 stores, with a full rollout to 420 locations expected by the end of this month. Customers can track their order in real time, from store to door, with deliveries fulfilled by one of Morrisons’ delivery partners using a courier bike or car.

Charlotte Exell, Group Online Director for Morrisons commented: “We are delighted to offer this service to our customers across the country, supporting them with fresh food delivered fast. We know that life is busy and Morrisons Now is here to make those everyday moments easier.”

Shoppers living close to one of the participating stores can order by selecting ‘Morrisons Now’ on either Morrisons.com or the Morrisons Groceries app, with a delivery fee of £4.50 and a minimum order value of £15.

Morrisons says the new on-demand service forms part of its wider commitment to convenience and customer experience.