As we countdown until Ecommerce Expo, there’s less than 50 days to go until the UK’s largest event dedicated to digital commerce opens its doors at London ExCeL on 24 & 25 Sept 2025.

Co-located with the Technology for Marketing show and supported by IMRG, Ecommerce Expo connects over 10,000 industry professionals with 200+ tech exhibitors.

With a jam-packed agenda, featuring high-profile brands and industry leaders speaking across five stages, we round-up the key conference sessions you’re not going to want to miss across the two-day event.

The Headline Stage

Bringing together industry leaders, visionaries and disruptors, the Headline Stage explores the biggest trends shaping the future of ecommerce and marketing. It offers cutting-edge insights into the forces influencing digital commerce – from AI to customer experience – shopper trends and growth strategies. Key sessions to catch include:

• Day 1 – 12noon – 12.45pm: Panel – What retail & tech leadership must look like in 2025 – Stuart Trevor, Founder of AllSaints and Duke Tanson, CDO of GLAMIRA (ex Missguided)
• Day 1 – 3.30pm – 4.15pm: Keynote – The psychology of attention and retention – Rory Sutherland, Vice Chairman at Ogilvy UK
• Day 2 – 10am – 10.45am: Panel – The profitability puzzle – Ann Marie Ippoliti, SVP of Digital Commerce at Michael Kors, Steven Madden‘s VP of Ecommerce, Colleen Waters and Allyssa Kaiser, VP of DTC at NEST New York
• Day 2 – 3.30pm – 4.15pm: Panel – Endurance & enterprise: Building a resilient ecommerce brand – Spencer Matthews and CleanCo‘s Sophie Brisbourne-Rhodes

The Future of Digital Commerce Stage

This stage dives into the innovations reshaping online retail, offering insights into future-proofing tech stacks, strategies for streamlining operations and leveraging AI to deliver long-term competitive advantage.

Sessions that caught our eye included:

• Day 1 – 12.20pm – 12.45pm: Keynote – How H&M is liberating product data – Adam Ull, Senior Product Manager at H&M Group
• Day 1 – 3.35pm – 4pm: Fireside chat – Scaling live commerce across borders – TikTok Shop‘s Nora Zukauskaite
• Day 2 – 3.35pm – 4pm: Keynote – How digital native brands are winning – Rabia Yasmeen, Insight Manager for Ecommerce at Euromonitor

The Global Growth & Fulfilment Stage

From cross-border trade to last-mile capabilities, this stage focuses on discussions for scaling international operations profitably while meeting global shoppers’ demands across delivery. Key sessions to look out for include:

• Day 1 – 11.30am – 11.55am: Keynote – How to listen to customers & localise payments – former Head of Ecommerce at Monsoon & Oak Furnitureland, Jaime Hill
• Day 2 – 1035am – 11am: Keynote – Tariffs, trade & de minimis: What’s happening in the U.S. – International Mailers Advisory Group‘s Kate Muth
• Day 2 – 3.35pm – 4pm: Keynote – The click & collect revolution – Andy Furlong, Senior Ecommerce Trading Manager at Primark

The Future of Customer Experience Stage

Exploring the latest trends in personalisation, customer service automation, and experience-driven commerce, this stage focuses on strategies for creating seamless, memorable customer experiences that drive long-term loyalty. Standout sessions include:

• Day 1 – 3.15pm – 4pm: Panel session – What will omnichannel look like in 2030? – featuring PVH‘s Alexis Langlois
• Day 2 – 11.45am – 12.10pm: Keynote – AI transformation: Kingfisher’s strategic journey to enhance CX – Mohsen Ghasempour, Group AI Director at Kingfisher
• Day 2 – 2.05pm – 2.50pm: Panel session – How David Bowie dovetails with retail media – featuring Tesco‘s Sarah Macdonald, Kaitlin Craig, Retail Media Propositions at John Lewis and B&Q‘s Retail Media Advertising Lead, Abigail Hammond

The Optimisation Stage

The focus for this stage will be refining and enhancing digital strategies – from A/B testing, site speed and performance improvements and data-driven decisioning. Key sessions you’ll want to catch include:

• Day 1 – 11.45am – 12.10pm: Keynote – How Zalando leverages advanced tools for conversion optimisation – Ben Morton, Head of M&A at Zalando
• Day 1 – 2.05pm – 2.50pm: Panel session – The new rules of conversion: Where CRO meets AI, trust, and first-party data – featuring Clare Kelly, Account Strategist at TOM & CO, James Carlin, Senior Conversion Rate Optimisation Manager at HomeServe UK and Ben Alun-Jones, Ecommerce Product Lead for MOUS

On Day 2, the stage will include an IMRG takeover, where its team will offer data-led presentations including customer spending trends, conversion rates benchmarking and BFCM insights.

To find out more or to register for your pass, visit: Ecommerce Expo 2025.