Southern Co-op will partner with Lobyco to launch and enhance its existing membership loyalty proposition with a new app.

The new loyalty app aims to simplify rewards, enhance customer engagement with gamification features as well as delivering improved value for shoppers via dynamic promotions.

Seeking to enhance customer experience, the new membership app will “combine innovative features with meaningful rewards”, offering shoppers more personalised and interactive ways to shop, earn points and access exclusive offers.

‍”Our members are at the heart of everything we do and the partnership with Lobyco marks an exciting step forward in how we connect with them,” said Lindsay Elliott, Head of IT and Business Transformation at Southern Co-op.

“With features like games, challenges and personalised offers, [the] app will bring added fun and convenience to shopping experiences, while reinforcing our commitment to delivering meaningful value to our communities,” Elliott added.‍

Anders Mittag, Chief Commercial Officer at Lobyco said the new app will go “beyond traditional rewards,” using games and challenges to enhance interaction, while dynamic promotions will deliver personalisation. “This partnership is a perfect match between Southern Co-op’s dedication to its members and Lobyco’s mission to simplify loyalty and build stronger customer connections,” he concluded.