Affordable luxury brand, Longchamp, has elevated in-store customer experiences and enhanced post-purchase customer engagement with digital receipts from Yocuda, a leading global e-receipt tech provider.

Having first partnered with Yocuda in 2021, Longchamp has now integrated the digital receipt solution into its Cegid Y2 POS systems, across 135 stores internationally, replacing traditional receipts with dynamic, highly personalised e-receipts.

Beyond proof of purchase to post-purchase engagement

This is helping to boost Longchamp’s post-purchase engagement with customers, allowing it to send personalised digital receipts direct to shoppers’ inboxes.

The e-receipts not only act as a proof of purchase, but allow the luxury retailer to deliver powerful 1-2-1 product recommendations and tailored branded content post-purchase, strengthening customer engagement and loyalty, as well as driving additional sale opportunities.

Last year alone, Longchamp sent 590,000 digital receipts, achieving a 73% email open rate and a 5.5% click-through rate.

“Our digital receipts now perfectly reflect the atmosphere and elegance of our stores,” Benoit Schmid, IT Retail Manager at Longchamp, commented.

“The customer journey no longer ends when [customers] leave – instead, we can continue to engage with them by sharing our latest products, collections, and brand stories directly in their inbox.”

Benoit Schmid, IT Retail Manager, Longchamp

Taking paper waste out of Longchamp’s ESG equation

Longchamp not only saw significant uptick in customer engagement by partnering with Yocuda but, by removing paper waste, the partnership also contributed to its sustainability efforts. The retailer estimates that by simply replacing traditional paper-based receipts it saved 1.4tonnes of carbon emissions in a year.

“Longchamp has delivered meaningful post-purchase customer engagement while contributing towards a more sustainable future in retail,” Edward Drax, MD of Yocuda, commented. “We are very proud of the partnership between Yocuda and Longchamp, and we are excited to enhance the digital receipt features even further in the future.”

To date, the partnership has processed over 2.3million transactions and delivered over 1.2million digital receipts for Longchamp globally.