Pre-loved fashion platform, Vinted, posted a +38% year-on-year increase in revenues, buoyed by rising cross-category demand outside of its fashion heartland and international expansion.

Posting revenues of €1.1billion in 2025, Vinted said its performance was bolstered by expansion into new categories, including homeware, sports equipment and electronics.

It has also been scaling internationally, launching in Estonia, Latvia and Slovenia last year to grow its international footprint. In January 2026, Vinted also made its first move into the U.S., marking its first play outside of Europe.

Vinted’s CEO Thomas Plantenga attributed some of the pre-loved platform’s success to savvy shopping behaviours as inflation continues to squeeze consumers’ disposable incomes. Speaking to Reuters, he said that “Vinted is a very useful tool if people have less money and things become more expensive.”

Shipping & payments investment to fuel future growth

Plantenga said Vinted’s continued growth would require focus and investment across technology, specifically shipping and payments.

During 2025, its in-house carrier service, Vinted Go, launched in Spain and Portugal, and it also opened a new sortation centre in France to support growing parcel volumes. Meanwhile, Vinted Pay began onboarding customers onto its own wallet solution, which the business expects to reduce payment-related costs and dependencies overtime.

“To make second-hand first choice, we need to be the most cost-efficient, reliable and easy to use,” Plantenga added.

“We need to build an ecosystem for second-hand trade that maximises value to members at the lowest possible cost. We do this by investing in technology. That’s why you see us improving our product, while strengthening the rails that power the marketplace: shipping and payments.”

Second-hand, first choice

The popularity of second-hand shopping continues to boom among consumers, with KPMG’s recent poll of 3,000 customers showing that one in ten have bought non-grocery items from reselling sites so far in 2026, rising to 15% between the ages of 18 to 24. 

A further 8% across all age groups say reselling sites have become their main way of buying non-grocery goods so far this year.

Linda Ellett, Head of Consumer and Retail for KPMG UK, said cost, the ability to make extra money and sustainability were some of the core drivers fuelling pre-loved category growth: “With the cost of living remaining high and sustainability a consumer priority, reuse growth looks set to continue.”

She added that this trend was impacting consumers’ attitudes to buying ‘new’ on the High Street, prompting retailers to add re-sale into their offering.

“Resale popularity is impacting the purchasing of new items on the High Street. Reacting to the clear demand for pre-loved, some retailers are introducing their own reuse services – offering refurb and authenticity as potential reasons to choose them over consumer-to-consumer platforms.” 

Last year, womenswear brand Rixo launched its resale offering, Rixo Pre-Loved, which allows shoppers to buy and sell second-hand items, while M&S also unveiled a dedicated clothing resale service on eBay powered by Reskinned.