Fashion retailer, FatFace, is stepping up in-store personalisation with Face to Face, a new personal styling service, which will be available in selected locations to improve customer experience (CX).

The complimentary one-to-one styling sessions will connect customers to in-store stylists, who will offer personalised outfitting advice, matching garments to fit a customer’s shopping mission or sense of style.

Available across six locations – Belfast, Chester, Derby, Horsham, Norwich and Wimborne – Face to Face is designed to enhance CX and deliver high-touch services in-store. It will pilot over the summer, before potentially being rolled out to additional stores later this year.

Describing the launch of Face to Face as an “exciting first” for the brand, Keely Stocker, Marketing & Ecommerce Director at FatFace, said it aimed to “ensure every customer feels confident, inspired and excited about the pieces they wear day in, day out.”

Beyond its stores, FatFace has also recently unveiled a new WhatsApp channel, which allows shoppers to conveniently get support with queries, including orders and returns.

Aiming for response rates within an hour, the channel has already seen strong engagement since launch; 18% of customer contacts now come via WhatsApp.

“Whether through personalised styling in store or fast, convenient support through channels like WhatsApp, our focus is always on creating the best possible experience for our customers,” Stocker added.