Superdry & Co. has teamed by with fashion SEO agency, Verde Digital, to drive organic growth following the retailer’s rebrand, as it looks to advance its product offering and digital presence.

The partnership will focus on expanding visibility across non-branded search terms, enabling the retailer to capture demand from shoppers searching for product categories and styles, rather than solely branded queries.

“As we continue to develop the Superdry & Co. brand, it’s important that our digital presence reflects the breadth of our product offering and style direction,” said Rachel Davies, Senior Performance Marketing Manager at Superdry.

This will be underpinned by technical SEO, on-page optimisation and emerging search support, including GEO and AI search strategies.

“Superdry has a huge global presence and strong brand recognition, but there is a significant opportunity to expand visibility across non-branded search terms that reflect how customers discover fashion online,” Joe Hale, Founder of Verde Digital, added.

By addressing both technical and content-based opportunities, Superdry aims to increase non-brand organic traffic and complement its wider digital marketing activity across paid search and paid social.

The move follows ongoing digital transformation across Superdry’s sales channels, having deployed Cegid’s Retail Store Excellence solution for operations and task management in its stores late last year.