London-based fashion brand, AllSaints, is leveraging AI to modernise and optimise its buying and merchandising operations, supporting its international expansion efforts.

Investing in innovation to drive faster, smarter and more connected merchandising decisions, AllSaints is adopting AI-powered planning tools to streamline processes and improve forecasting accuracy, freeing its teams from spreadsheets and manual data manipulation.

“One of the four pillars of our transformation is to become data-driven and powered by AI,” said AllSaints’ Chief Transformation & Technology Officer, Alfie Meekings.

Meekings added the move would “eliminate repetitive, low-value tasks” allowing its team to “make quicker, higher quality decisions to get the right products in the right places for customers.”

Supported by Impact Analytics, the solution will implement AI across the fashion retailer’s end-to-end supply chain and planning lifecycle to optimise allocation, pricing and assortment.

“We are excited to leverage agentic AI to empower our teams to do what they do best,” Meekings commented. “Instead of losing valuable time preparing reports, our teams [can] log on and be told what’s happening across the globe in our brand, and where we need to focus our energy, rather than having to seek out those answers.”