Marks & Spencer (M&S) has announced it will partner with premium American fashion retailer, Nordstrom, marking its first U.S. fashion debut in store.

The tie-up will see a curated selection of M&S’ womenswear bestsellers, including from its Per Una and M&S Collection ranges, available in 30 U.S. Nordstrom stores as well as its ecommerce channel.

This is the first time M&S Fashion will be sold in-store in North America, and expands on the success of the M&S Food partnership with Target in broadening M&S’ reach into the U.S market. M&S now sells over 30,000 bags of Percy Pigs every week through the Target tie-up.

“Our purpose is to bring the best of M&S to customers around the world,” said Mark Lemming, MD of International at M&S. “Now is the time to build our brand awareness in the U.S. Fashion market and establish ourselves as a globally trusted brand. We’re delighted to partner with Nordstrom as we accelerate our growth.”

Emily Crandall, EVP and GM Manager at Nordstrom, said the move is part of its commitment to offering “new ways to inspire our customers… bringing them exceptional brands from around the world.”

“Marks & Spencer is known globally for delivering quality and style at a value, and we’re excited to help introduce their bestselling items to U.S. customers. This partnership creates a meaningful opportunity for customers to discover the brand when they shop at Nordstrom.”

M&S’ international expansion saw the retailer launch it’s first global fashion wholesale partnership with Australian premium department store, David Jones, last summer. Debuting with a curated collection of lingerie, following ongoing success, the range will expand further into womenswear and menswear this month.