Figures from Parcelhero suggest that UK consumers will spend £2.39billion on Easter, representing a +4% rise year-on-year.

While spending growth on Easter is not expected to reach the same levels as 2025 when purchasing grew +8% compared to the year before, UK shoppers are still expected to splash out on chocolate eggs, meals out and entertaining over the Bank Holiday weekend.

“A slight decline in the rate of growth of Easter spending is still not likely to dent the season too much for retailers or shoppers,” said Parcelhero’s Head of Consumer Research, David Jinks M.I.L.T, adding the seasonal shopping event had the potential to put a “spring in retailers’ steps.”

As well as spending an estimated £400million on Easter eggs alone, Parcelhero forecasts that UK shoppers will also spend £415million on food and drink over the Easter weekend.

Almost three quarters (72%) will buy Easter gifts, while over a third (35%) will spend more on special meals and a further 20% will spend on days out or travel.