Pinterest has launched its first shoppable TV series, Bring My Pinterest to Life, which will air on Roku and offer news ways for customers to turn inspiration into purchasing moments.

The series will transform Pinterest users’ inspiration boards into real-life makeovers – from room redesigns and wardrobe updates.

It will feature integrated QR-enabled shopping experiences linked to curated Pinterest boards, which allow viewers to instantly explore and purchase featured products from brand partners, including Wayfair and eos.

“It’s an entirely new way to move from inspiration to action, right from your living room,” said Nadine Zylstra, Pinterest’s Global Head of Editorial.

“Bring My Pinterest to Life offers fans and newcomers an exciting opportunity to see what’s possible, while giving advertisers innovative ways to partner with us and reach viewers at home and beyond our app.”

The move comes as live streaming formats become more popular with shoppers, especially among younger demographics.

Last month, research from Retail Technology Show revealed that Gen Z now make twice as many orders (16) on average on live streaming network Whatnot, compared to 8 across all ages.

As the popularity of live streaming goes mainstream, Whatnot said first-time buyers on its platform grew +374% year-on-year in 2025, with women’s fashion streams now attracting more than 500,000 viewing hours per month in the UK.