Asda and coffee pod recycling service, Podback, have celebrated a major sustainability milestone, recycling over 20million coffee pods through Asda stores in the first year of their nationwide partnership.

Asda said more than 250,000 Podback bags had been returned to its stores since January 2025, helping make it easier for customers to integrate recycling into their weekly shopping routines.

“Recycling 20 million coffee pods in our first year is a significant milestone for our partnership with Podback,” said Beth Fowler, Senior Manager of Healthy and Sustainable Choices at Asda.

The partnership allows shoppers to fill up their Podback bag and drop it at any participating Asda store.

The coffee grounds are then transformed into renewable energy and soil improver, while the aluminium and plastic casings are recycled into new products, such as drinks cans, building materials and garden furniture.

“We’ve seen the number of pods being returned through Asda grow across the year,” commented Rick Hindley, Executive Director of Podback, adding that “if recycling is simple and convenient, people will make it a part of their regular routine.”