In-store customer identification and engagement platform, refive, will demonstrate how bricks-and-mortar retailers can close the in-store data gap through smart digital touchpoints, when it exhibits at Retail Technology Show 2026 (RTS) next month.

RTS is the UK’s leading retail technology event, which will bring together 16,000 retail professionals and 450+ innovators and takes place on 22 & 23 April at London’s ExCeL.

Exhibiting on stand S70, refive, which works with retailers including Puma, will highlight the data challenges faced by physical retail stores.

Despite generating over 80% of global retail revenue, the vast majority of in-store customers leave without being identified. While ecommerce platforms know every visitor, bricks-and-mortar stores remain largely blind as to who walks through their doors, costing them missed marketing opportunities, lost revenue and unattributable ad spend.

refive will showcase innovations that solves this challenge, highlighting its suite of smart in-store touchpoints.

These include its Welcome Concierge, a touchpoint placed at store entrances that identifies returning customers – it then integrates with ad networks to deliver personalised offers from the moment a customer arrives in-store.

Its Digital Receipt feature converts the checkout moment into the start of an ongoing customer relationship, enabling one-click loyalty enrolment, retail media placements, coupon and gift card delivery, wallet pass integration, and post-purchase CRM campaigns.

“E-receipts create an owned media channel that works without apps or complex onboarding. Retailers can communicate directly with customers who demonstrated purchase intent, using transaction data to guide conversations,” Mitul Jain, Founder & CEO of refive, said in a guest post for Retail Rewired last year.

Meanwhile, its Shopping Assistant provides product or shelf-edge touchpoints, offering detailed product information, cross-sell recommendations, size and stock availability, and videos and tutorials.