Product Experience Management (PXM) solution provider, Syndigo, has acquired conversion rate optimisation platform, Taggstar, as it looks to build purchasing confidence into its Product Experience Cloud capabilities.

While brands and retailers are optimising – and investing in – their product data to ensure discoverability, bounce rates on Product Detail Pages (PDPs) remain high, especially among mobile shoppers.

Taggstar’s dynamic, real-time messages help engage customers, delivering timely prompts that reinforce trust and inspire action. Layering Taggstar’s social proof and engagement into Syndigo’s data-rich PXM solution will enhance context to improve CX and conversions.

“With Taggstar, we’re strengthening the product and shopping experience to include real-time trends, bestsellers, reviews and shopper context, driving higher conversion,” said Simon Angove, CEO at Syndigo. “Its technology brings PXM to life, making otherwise static data usable across mobile, AI and all digital shopping experiences.”

Commenting on LinkedIn, Taggstar’s CEO, Majorie Leonidas, described the acquisition as “momentous” and “an exciting milestone.” She said the move would accelerating its scale, development roadmap and enable Taggstar to reach into new brands and retailers.

“This marks a powerful step forward in how we help our customers activate their product data in smarter, more impactful ways,” Leonidas added.