Italian luxury home furnishings brand, Frette, has deployed Proximity’s global clienteling solution across its international store network, going live in key markets including the UK, U.S., France and Italy.

Known for its heritage craftsmanship and timeless designs, Frette wanted to support its global growth, empowering store teams to better understand its customers and deliver a more personalised in-store experiences.

Partnering with Proximity, Frette will create a single customer view, giving its teams a better understanding of each shopper’s relationship and history with the brand – from how often they shop to how much they typically spend – to help conversations feel more informed.

“The rollout of Proximity is an important milestone for our global retail network,” said Cristiano Quieti, Group Chief Merchandising & Marketing Officer at Frette. “By enhancing our clienteling capabilities, we are elevating the personalised service our clients expect, enabling more seamless and meaningful interactions both in-store and online.”

Proximity’s clienteling platform also supports Frette’s international footprint, enabling teams across countries to work consistently, while still reflecting local needs. The partnership gives store teams the right information, at the right time, so they can focus on building lasting relationships and delivering exceptional service.

“The best customer experiences are built on understanding,” Cathy McCabe, CEO & Co-Founder at Proximity commented. “Working with Frette allows us to support their teams with a clearer view of each customer, helping deliver thoughtful, consistent service and long-lasting relationships.”