Authentic Brands Group (Authentic) has selected a solution from Seel to optimise post-purchase experiences among its suite of brands, including Reebok, Juicy Couture, Champion and Roxy.

Authentic will integrate Seel’s solution into its checkout to offer shoppers with an added layer of confidence with protection against delivery issues, such as missing or stolen packages.

The solution handles all claims, refunds and support directly, while providing support to Authentic’s customer service teams. It also includes AI-driven instant claim process reviews and approves claims in real-time, ensuring customers receive swift resolution without delays. 

“Delivering an exceptional customer experience is our priority,” said Adam Kronengold, Chief Digital Officer at Authentic. “Partnering with Seel allows us to enhance the journey beyond checkout and give our shoppers the confidence they expect from our portfolio of iconic brands.”

“Our mission is simple: make everything after checkout feel effortless,” said Zack Peng, CEO of Seel. “Brands within Authentic’s global portfolio can now offer a risk-free delivery experience, and we’re excited to help them deliver a best-in-class post-purchase relationship.”

Authentic’s partnership with Seel will help support stronger customer satisfaction, increased customer loyalty, higher checkout conversions and a smoother, worry-free experience. As Authentic continues to scale its global portfolio, Seel’s platform provides the infrastructure to support long-term post-purchase innovation across brands and regions.