After strong adoption in the UK and U.S., eBay will expand Klarna’s embedded resell integration across six new markets, including Ireland, Australia, Belgium, Canada, Poland and Switzerland.

By embedding resale capabilities directly into the Klarna app and connecting it to eBay’s global marketplace, eligible purchases made with Klarna can be listed on eBay in just a few taps.

Product images, descriptions and key details are automatically pre-filled using Klarna’s purchase data, eliminating manual listing creation and making resale a “natural extension of the shopping journey.”

The move follows strong adoption, where UK and North American Klarna users have created more than one million eBay listings directly through the Klarna app since the feature launched in Dec 2024. Engagement has been particularly strong across key resale categories, including fashion and accessories, highlighting growing consumer demand for circular commerce.

“Resale is no longer a niche behaviour – it’s becoming a core part of how people shop and manage their money,” said David Sykes, Chief Commercial Officer at Klarna. “Embedding resale directly into the payments experience and connecting it to eBay’s global marketplace turns past purchases into future value.”

The rollout comes as the pre-loved fashion market continues to grow, with nearly nine in ten consumers saying that they plan to maintain or increase their second-hand spending.

“Resale is a natural extension of how people buy and sell today,” said Avritti Khandurie Mittal, VP of Product at eBay Services. “By connecting Klarna’s resell experience directly to eBay’s global marketplace, we’re helping high quality pre-loved items find new homes faster.”