Harry Potter flagship store to open on London’s Oxford Street

Warner Bros. Global Experiences has revealed it will open a new premier Harry Potter flagship shop on London’s Oxford Street, which will join its current store in King’s Cross. Opening in Autumn 2026, Harry Potter Oxford Street will reside at The Ribbon (134-140 Oxford Street) and will extend to two floors, covering 21,000 sq ft.  The store…

Retail Rewired

March 4, 2026

1–2 minutes

Experiential retail, retail, stores

Image credit: Warner Bros. (Harry Potter Chicago store)

Warner Bros. Global Experiences has revealed it will open a new premier Harry Potter flagship shop on London’s Oxford Street, which will join its current store in King’s Cross.

Opening in Autumn 2026, Harry Potter Oxford Street will reside at The Ribbon (134-140 Oxford Street) and will extend to two floors, covering 21,000 sq ft. 

The store design will create an immersive “wizarding emporium” that celebrates the best loved locations from the books and films.  It will also include experiential features, including photo opportunities, interactive displays and exclusive merchandise.

 “Harry Potter is deeply rooted in British storytelling, and this will give fans an exciting new way to experience this magical world in the city that features so prominently in the stories,” Karl Durrant, Warner Bros.’ SVP Worldwide Retail, said.

The new store will join the collection of Harry Potter experiences owned and operated by Warner Bros. in London, including its ‘Studio Tour London – The Making of Harry Potter’ and the Harry Potter Shop at King’s Cross.