Agentic AI decision intelligence platform, Profitmind, has secured $9million in a Series A funding round led by Accenture Ventures, which will be used to scale the platform globally and expand its product capabilities.

Profitmind’s platform replaces retailers’ manual retail planning and analysis cycles, moving decisioning onto a single platform that surfaces prioritised and financially grounded decisions across areas such as pricing, inventory and assortment.

“Retail teams are not short on data, but they are short on time and decision-making confidence,” said Dr. Mark Chrystal, Co-Founder & CEO of Profitmind.

The solution is already being used by retailers across fashion, footwear and homeware. In January, Profitmind announced it would scale and simplify enterprise adoption, extending its reach on Microsoft Marketplace to create smoother integration and streamlined management across Microsoft Azure and other Microsoft products.

The investment from Accenture Ventures reflects a growing enterprise demand for actionable AI systems. Accenture will work with Profitmind to support large-scale retail transformations, helping brands deploy agentic AI-driven decisioning without the need for rebuilding their tech stacks.

“Profitmind bridges the gap between insight and action through agentic AI.” Jill Standish, Global Retail Lead at Accenture, commented. “It mirrors how retailers run their businesses, linking data from multiple sources for clear, prioritised recommendations that can be trusted and executed quickly.”

“This investment allows us to scale a platform that replaces days of manual work with clear, strategy-aligned recommendations teams can act on immediately with predictable outcomes,” Chrystal added.