Electronic Shelf Label (ESL) and digital retail specialist, Hanshow, will present its latest solutions that help retailers transform in-store operations at EuroShop 2026, which takes place this week (22 – 26 Feb 2026) in Düsseldorf.

As retail environments grow increasingly complex, requiring real-time data, AI and connected infrastructure, Hanshow will showcase solutions which bring the benefits of online shopping – from personalisation to real-time recommendations and data-driven engagement – into physical store environments.

Its NexShelf solution transforms static shelves into dynamic, measurable and connected digital assets. Interconnected with ESLs and AI cameras, it enables precise product location intelligence, real-time detection of out-of-stocks and instant product information updates.

“By making shelf status visible, measurable and actionable, NexShelf establishes the foundation of the Store Digital Twin. It enables retailers to move from assumptions to facts, and from reactive operations to proactive, data-driven decision-making,” said Philippe Brochard, Chairman of the Advisory Committee at Hanshow.

Hanshow will also demonstrate how its Smart Cart connects the shopper to the Store Digital Twin, transforming each shopping trolley into a connected, location-aware touchpoint.

As shoppers move through the store, Smart Cart enables real-time interaction with pricing, promotions and product information, supporting guided item finding, basket tracking and self-checkout. This reduces friction and shopping time while delivering a more intuitive in-store experience.

“Smart Cart is redefining the in-store shopping experience by creating a unique, personalised media channel,” said William Shao, Head of Smart Cart Solutions at Hanshow. “It brings the best of online shopping into physical stores, opening up new possibilities for engagement, efficiency and retail media monetisation.”

Hanshow will be exhibiting in Hall 6 on Stand F03 at EuroShop 2026.