Pricer is showcasing its latest communications platform, Pricer Avenue, which helps retailers deliver high-impact, shelf-edge experiences, at EuroShop 2026, which takes place this week (22 – 26 Feb 2026) in Düsseldorf

Exhibiting in Hall 6, Booth 76, Pricer will highlight the latest innovations from Pricer Avenue, which was recently implemented across East of England Co-op’s estate following a pilot to digitalise in-aisle experiences and improve operational effectiveness.

“The new platform supports our customers’ growing ambition to digitalise and elevate the in-store experience directly in the aisle,” says Magnus Larsson, President & CEO of Pricer. “Our goal is to make the shopping experience effortless and inspiring for shoppers, while unlocking new communication and revenue opportunities for retailers.”

Pricer will focus on five value areas where Pricer Avenue supports retail operations and performance. These include: elevating CX at the shelf-edge; unlocking new revenue streams from retail media; scaling capabilities with new IoT and connected shelf technologies; pricing and promotions automation via ESLs; and unlocking sustainability benefits.

Away from the expo hall, Pricer will also host a panel discussion on the Red Stage (Wed 25 Feb, 2026).

The session – “Shelf awareness: How smart stores win shoppers” – will see PLUS Retail’s Ralph Lenoire join Kajsa Blixth, Pricer’s Chief Commercial Officer and Magnus Larsson.

It will discuss how the Dutch supermarket partnered with Pricer to deploy ESLs, as well as practical takeaways from Pricer’s global shopper study 5,000 shoppers, outlining how retailers can turn static shelves into dynamic experience drivers.