Product Experience (PX) Company, Akeneo, will partner with payments platform, Stripe, to help brands prepare for agentic commerce.

Leveraging Stripe’s Agentic Commerce Suite, Akeneo and Stripe will allow retailers to boost the discoverability of products via AI agents, simplify checkout processes and enable agentic payments through a single integration.

Shoppers are increasingly relying on AI assistants and chat-based interfaces to discover and purchase products within their buying journeys. A recent Valtech poll showed 94% of customers now regularly use AI chat and almost three quarters (72%) would consider completing a full purchase, including payment, inside an AI chat app. 

Its study also revealed 43% of consumers would choose to shop with one brand over another based on it having an official AI agent.

This, according to Akeneo, means brands must evolve how they structure, clean and enrich product data to ensure information is accurate and continuously up to date so it is easily discoverable by AI agents. Without unified product data, retailers risk fragmented, inconsistent data sets, which create challenges in activating AI-driven commerce.

“AI agents can only deliver reliable shopping experiences when they have access to centralised, enriched, activated and well-governed product information,” said Romain Fouache, CEO of Akeneo.

Through an integration with Stripe’s Agentic Commerce Suite, Akeneo’s PX layer powers AI-ready product knowledge, allowing retailers to share near real-time product, price and availability information with AI agents. It also allows retail businesses to ready themselves for agentic commerce while maintaining control over brand and customer experiences.