OurCoop has partnered with GIG Retail to launch a new retail media offering, MediaCoop, which will give third-party brands new multi-channel opportunities to reach and engage its customers.

OurCoop is now the UK’s largest independent co-operative – having brought together Central Co-op, Midcounties Co-operative and Chelmsford Star Co-op, the group now represents £2billion in annual sales and comprises one million members.

Starting with its 500 FoodCoop stores, the MediaCoop Retail Media Network (RMN) will go “beyond traditional in-store tactics” to connect commercial opportunities across the group, as Debbie Robinson, Chief Executive Officer of OurCoop, explained.

“This is about working beyond the shelf. It’s not just about space or screens, but about showing up in the right places, at the right moments, in ways that connect product awareness with real customer needs.”

MediaCoop will offer RMN activations across in-store environments, digital touchpoints, community-led activations, physical events and within its app. Campaigns will be shaped around seasonal opportunities, cultural events – including a focus on a summer of sport in 2026 – alongside wellbeing and everyday needs.

Through a dynamic and insight-led model, it aims to align supplier objectives with clearly defined missions, using data and insight to match products with the right audiences, locations and moments.

“MediaCoop brings together two things we are known for: our scale and the trust we earn in communities week in, week out,“ Robinson added.

By connecting insight, scale and community presence, MediaCoop intends to support a range of partner outcomes – from increasing footfall and driving volume to building brands in ways that are trusted and relevant to its local communities.

Starting in food, the MediaCoop RMN will expand over time across OurCoop’s wider offering, including early years, travel and utilities.