Build-A-Bear has extended its partnership with Uber Direct to give customers free, same-day rapid deliveries on Valentine’s Day gifts.

The move, which follows Build-A-Bear introducing same-day deliveries across 33 UK stores with Uber Direct in Dec 2025, will allow shoppers to order last-minute gifts from its stores nationwide on Valentine’s Day.  

Customers ordering through the Build-A-Bear website can select same-day delivery and receive their order in a scheduled time slot, with no delivery fee added to the total cost. The white-label deliveries will be handled by Uber Direct’s courier network, which also powers Uber Eats. 

“As Valentine’s Day approaches, we know shoppers want gifts that feel meaningful – even when time is tight,” said Colleen Draper, Retail and Operations Director Europe at Build-A-Bear Workshop. “Our free same-day delivery option makes personalised gift[ing] simple and stress-free.” 

“There’s no need for shoppers to panic if they’ve left Valentine’s Day gift shopping a little late this year,” Caroline Varga, Regional Manager at Uber Direct EMEA, added. “We’re pleased to support Build-A-Bear in ensuring customers can get thoughtful gifts to their loved ones quickly and conveniently.”

Separate research from Parcelhero suggests Brits will spend an estimated £2.38billion on Valentine’s Day gifts this year, a +7% increase compared to 2025.

“Valentine’s Day is significant for ecommerce businesses and carriers,” said Parcelhero’s Head of Consumer Research, David Jinks M.I.L.T. “Around 75% of people in the UK will buy Valentine’s gifts online… [which] creates a mini seasonal peak for delivery companies and a surge in demand for last-minute deliveries.”